Brand Spotlight: Vanishing Inc.

In previous articles we’ve taken a look at some big brands in the world of playing cards. Big-name producers like Ellusionist and Theory11 are well known for their high quality decks of luxury playing cards, many of which are geared towards magicians. Art of Play is another familiar brand, and their range of custom playing cards especially includes flashy decks well-suited to cardistry.

Vanishing Inc. Magic may be a lesser known creator, but they’ve certainly put out some high quality material. In this article we’ll introduce you to the Vanishing Inc brand, and tell you about the range of custom playing cards they have produced so far.

The Vanishing Inc. brand

The brains behind Vanishing Inc Magic are magicians Andi Gladwin and Joshua Jay. Both in their mid-thirties, they specialize in close-up magic, and are very experienced and highly respected in magic circles. They have both performed on major television networks, lectured in magic, and produced well-regarded teaching materials on magic. I can personally recommend very highly Joshua Jay’s excellent book Magic: The Complete Course. It is now available in four languages, and in some instances comes with a companion DVD, and is an excellent tool for learning starting out a journey into the world of magic. His book Joshua Jay’s Amazing Book of Cards is also a fantastic resource for learning a large ranges of card handling skills, including some great card tricks.

Despite Andi being located in the UK and Joshua being located in the US, in 2009 they teamed up to begin a commercial venture called Vanishing Inc Magic. Over the last decade, the Vanishing Inc brand has published numerous teaching materials, instructional videos, and magic effects, and it has also grown into one of the biggest magic retailers worldwide. But it’s their range of playing cards that is of real interest to us, particularly some of the custom decks that they have created under the Vanishing Inc label, since that’s what this article is all about.

Dapper Deck

The word “dapper” is an adjective used to refer to a man neat and trim in dress and appearance. Appropriate synonyms include smart, spruce, trim, debonair, neat, tidy, neat and tidy, crisp, well dressed, besuited, well groomed, well turned out, smartly dressed, elegant, chic, dashing. This is the kind of image that Andi Gladwin and Joshua Jay wanted to evoke with their very first branded deck of signature playing cards, appropriately called The Dapper Deck.

The Dapper Deck was originally conceived to be part of a deluxe set that was designed by fashion industry insiders, and a deluxe set even came with a matching tie and pocket square! The Vanishing Inc team deliberately opted for a very fashion-forward and sophisticated look, consulting with fashion industry experts to produce a classy and elegant design. It was produced in two colours, Jerry’s Nugget Orange and Navy Blue.

Jerry’s Nugget Orange deck

The Jerry’s Nugget Orange deck is the most striking of the two Dapper decks, with its fiery orange colour. It’s hard not to be impressed by the vibrant colour and design of the card backs. These incorporate a paisley design that also utilizes pastel shades of green, yellow, red, and grey.

The court cards have designs that are along traditional lines, but most importantly they feature a custom colour scheme that matches the rest of the deck. The presence of yellow, red-orange, blue, and green results produces a different look from a regular deck, but it corresponds to the colours on the card backs, and ensures that everything is in keeping with the overall feel. The colour of the red pips throughout the entire deck is also noteworthy, because it is more of a fiery orange and red than what we’d normally expect, and this is also a deliberate choice to complement the colour scheme of the main design.

What I especially appreciate about these decks is how the paisley pattern from the card backs returns on the face cards. It is incorporated into a single pip on some of the number cards, which helps add a touch of genuine style and customization to the traditional look. In addition the paisley design has been integrated in the custom Aces, all of which are over-sized and highly attractive.

Navy Blue deck

The Navy Blue deck is basically a matching and identical deck, except that the card-backs feature navy blue as the dominant colour. The decks are independent, but they do also complement each other nicely as a set, because the Spades and Clubs use the colours of the blue deck, while the Hearts and Diamonds use the colours of the orange deck.

These decks will especially appeal to magicians, who will appreciate the fact that they come with their own subtle marking system. It’s a reader system, and despite being very easy to read it is not at all obvious to the unenlightened eye. I would have loved to see this beautiful deck design also available in a non-marked version, but all along it has been Vanishing Inc’s aim to create a great marked deck that was classy and affordable for magicians.

An initial print run of the Dapper Decks was manufactured in Taiwan by EPCC, with a somewhat slick finish. But given the popularity of these decks, they’ve since been reprinted by USPCC, which means that they have the feel, handling, and quality that magicians are already familiar with from Bicycle decks with an air cushion finish.

World Tour Set

The folks at Vanishing Inc followed up their Dapper Deck by creating a series of five decks entitled the World Tour Set. This is so lavish, that it even has an official video trailer. These five decks celebrate exotic places around the world, and a deluxe version of the set even originally came with a miniature travel trunk, and was described as follows: “more than a collection of cards – it’s an adventure“.

The idea of the World Tour Set is that these decks combine to tell a story. The premise behind them is that an entertainer called Ezra the Great is travelling the world, performing his show in 1902. Along the way, Ezra buys decks of cards, which he sends to us. Each deck has been cleverly crafted with artwork and a design that reflects different elements of the lands, cultures, and time period that they come from, and corresponds to a different country: France, Switzerland, Egypt, Mongolia, and China.

While the decks are available separately, one nice thing about all five decks is that when you place them alongside each other as a set, the artwork on the spine combines to create a map of the world, including all the above-mentioned countries. So let’s tell you something about all the individual decks, and show you what they look like, as we pack our bags and get ready to travel the world along with Ezra the Great!

France deck

Our journey starts to where playing cards first gained popularity centuries ago: France. The France deck has an exquisite looking tuck boxes, and touches of gold and silver produced by foil accents adds real style and beauty to the art deco design – an appropriate choice given the French origins of this art movement. In keeping with this theme, the side of the tuck box reads “Design Unique – Fabrique en France”.

The pale green also adorns the inside of the tuck box, and brings to mind the colour of vegetation and foliage. So it is no surprise to see the card backs covered an attractive water lily design, complete with soft pink/purple flowers. Even though it is a one-way design, it looks lovely in fans and spreads.

The green and pink/purple are also the two main colours of the card faces, corresponding to the traditionally black and red suits that make up a deck. The court cards have a truly retro look that matches the theme and location well, and seem to be inspired by the designs and style I’ve seen on classic French decks.

As we’d expect, the pips are completely custom, and have been designed to match the overall “old-world” feel of the deck. To round out the deck, two matching jokers both feature a floral theme that complements the card backs beautifully.

The France deck makes a fine beginning to our world tour travels, and truly evokes something of a turn-of-the century set of playing cards, capturing a very French style.

Switzerland deck

Next up we visit the Swiss with the Switzerland deck. The tuck box makes use of a simplified colour palette which emphasizes the signature view we’ve all come to associate with Switzerland: the Alps. Apparently in this country, wherever you look, you see mountains.

The image on the tuck box has been inspired by travel posters from the early 20th century, and largely returns on the card backs, which are emblazoned with a one-way artwork scene. The side of the tuck box adds to the focus on breath-taking Swiss scenery with the words: “Majestic Mountains, Peace on Earth!

Tucked safely inside our impressive view of the mountains are 54 cards. The pips employ a very bold red and black, with a very matter of fact and distinct shape. It’s obvious that we’ve left the art-world of France behind, and are now concerned with being practical and down-to-earth – even when our head is in the clouds and when we are walking on mountains!

The court cards do a good job of reminding us that we’re in Switzerland, because they feature various elements typically of the culture we see in this country. Instead of personages, our Kings, Queens and Jacks all feature the name of a Swiss city like Lausanne, Zurich, Geneva, or Basel. Also depicted on these cards is something we might see on our Swiss adventures, such as a set of skis, a dairy cow, a watch, a mountain goat, and more.

As for the twin Jokers, these both depict the iconic red and white Swiss flag. Like the mountains, these are the two colours that are ever-present wherever we look in this lively deck, that is a wonderful tribute to an iconic country.

Credit: Brand Spotlight: Vanishing Inc.

About the author